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Research papers

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017
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Citation

Melchers, Gornandt, van Loon and Ophof (2017a, September 05). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile


Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017
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Citation

Fore, Iyer and Phillips (2017a, September 05). Call yourself a developer?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer-